In recent years we have seen how marketing has been readapting to new consumer behaviors. It's not about reinventing the wheel... it's about relearning, refocusing, reconnecting, restructuring, and rethinking our strategies.
Join us at this year’s SME Marketing Summit: Reshaping Marketing for the Next Possible where you will have access to highlights from SME's new Consumer Foresight Study, top-notch local and international speakers, excellent networking opportunities, as well as services and business prospects through exhibitors. Also, be the first to know who the 2024 winners of the Excellence in Marketing Awards are and celebrate the 2024 Rising Stars of Marketing.
Early Bird Registration ends September 20th register now and save 15%.
Regular Registration Fee: $200 SME Member | $240 Co-Worker of an SME Member | $270 General Public. Keep in mind that space is limited, and Regular Fee increases 10% on October 12th.
Head of DIGITAL & TECH
KFC LA&C
FORMER DIRECTOR OF MARKETING STRATEGY AND BRAND COMMUNICATION
FOUNDING PARTNER
NUBE RESEARCH
PRESIDENT
BRAIN CONSULTING LLC
GLOBAL HEAD OF CREATIVE TECHNOLOGY
DDB EUROPE
FORMER CHIEF STRATEGY OFFICER
Head of Digital Central America & Caribbean
Havas
Businesswoman, Model, Actress, Athlete and Television Presenter
PRESIDENT
Telemundo Station Group
Sociologist
Publicist | consultant | professor
ROCKSTAR FACILITATOR | BUTTON PUSHER | CHANGE MAKER BY DESIGN
SERIOUSLYCREATIVE
PRESIDENT, SME PUERTO RICO
VP OF MARKETING, ENCANTO RESTAURANTS
The Sales & Marketing Executives Association of Puerto Rico (SME) has commissioned the 2024 Consumer Foresight Study to Nube Research. This new study aims to capture the evolving values, behaviors, and expectations of Puerto Rico consumers, seeking to provide actionable insights by forecasting trends for the next 12 months. The general study includes a digital quantitative study comprised of a sample size of 1,500 interviews representative of Puerto Rico’s 18+ population, as well as qualitative deep dive modules for thematic exploration.
Reserve your Copy
Organized by the Sales and Marketing Executives Association of Puerto Rico (SME), this event allows you to connect with more than 900 marketing, advertising, digital, public relations and media professionals, as well as business owners and entrepreneurs.
A diverse group of advertising, public relations, and events agencies, publishers, marketing teams and brands responded to the open call for the 2024 Excellence in Marketing Awards. This year, a record number of 174 nominations was reached in the history of the SME awards. A select jury evaluated the campaigns and activations based on their strategy, originality, execution and results.
To see the Winners of this edition of the festival, click on each category:
This year’s award goes beyond the use of technology to recognize solutions being developed in Puerto Rico:
If you are an SME Active Member or if you represent a non-profit organization, enter the Promo Code DSC-50 to receive a $50.00 discount on each nomination (the Last Chance entry fee of $175 will apply if you do not include the promo code on each registration).
We are looking for Marketing’s emerging leaders, those young professionals who are achieving excellent results for their brands. Nominate your candidate by September 23, 2024! SME will recognize up to 5 Rising Stars at the event.
Co-Founder
Numatec
Vice President, Development
Sociedad Americana Contra el Cáncer de Puerto Rico, Inc.
Director Creativo Asociado
Populicom
New Business & Commercial Development Director – Caribbean, Central America & US
GROUP M
Founder
InSight Communication
Vice President of Brand
Edelman
Trade Marketing Lead Puerto Rico
Kimberly-Clark
Higher Education Digital Marketing & Social Media Professor
Northeastern University & University of Florida
Senior Copywriter / Content Supervisor
Populicom
Estratega en Comunicación y Relaciones Públicas
faena| estrategia creativa
Director Creativo
Buena Vibra
CEO / Partner
Oneighty°/FCB
Directora de Relaciones Públicas
GOYA
Director De Ventas
BMEDIA GROUP
Vice President of Client Partnerships
Tere Suárez
Asesora en Comunicaciones y Negocios
Marisol Vega Couto Consulting
Presidenta
One On One Public Relations
Associate Program Marketing Director
Whirlpool
Founder
Brandable
Directora de Cuentas
Oneighty°/FCB
As part of the Marketing Week celebration, for the second consecutive year, SME recognized 5 Marketing’s emerging leaders, those young professionals who are achieving excellent results for their brands. The selection of the winners oversaw the members of the Board of Directors of SME Puerto Rico, taking into consideration their achievements, leadership, and teamwork. Congratulations to each one!
PM, Marketing Strategy & Operations
Rimas Entertainment
Digital Marketing
Evertec, Inc.
Marketing Activations Analyst LATAM
Hershey LATAM
Directora de Comunicaciones
Instituto de Cultura Puertorriqueña
Media & Event Marketing Manager
Olein Recovery Corp.
Once again, a Local Jury selected the Shortlist and award winners were selected by an International Jury.
It’s important to mention that agency judges did not vote in categories where their clients or their client’s competitors were nominated.
Associate Creative Director David&Goliath
Strategy Director
Ogilvy
Head of Spotify Pan Latam Entravision, Spotify
Creative Director
We Believers
HeadFounder& CEO Jacarandá
Vice President & Associate Creative Director
FCB HEALTH NY
Founder & Chief Technology Officer
Parcha
Regional Sales Director Central America & Caribbean
Entravision, Spotify
Regional Director
Growth Digital, Google
Chief Marketing Officer
Numatec
Senior Manager Integrated Marketing
Whirlpool Corporation
President, Local Jury
VP Client Service
BBDO Puerto Rico
The Sales & Marketing Executives Association of Puerto Rico (SME) is a non-profit organization that brings together a community of more than 600 Marketing, Advertising, Media and Sales professionals from major corporations and local business, as well as College Students. In our efforts to further their professional development, throughout the year, the Association offers educational events focused on global trends and innovation, promotes Networking and Business opportunities, gives prestigious awards and commissions various research studies. Our membership is an investment in your professional career, as well as an excellent opportunity to network and expand your business opportunities.
Become a member today and save on your event’s registration! Group discounts available.
© 2024 SME Marketing Summit
