Registro, desayuno continental y mentorías 1:1

The Business of Relevance

Alexandra Ruíz— presidenta de SME Puerto Rico | Founder & Principal @ Propello | Directora, Comité Organizador

Del análisis económico a la estrategia de marketing

Chantal Benet— Senior Economist @ Inteligencia Económica

Beyond the Blueprint: Creating Places for Human Connection

Federico Stubbe Jr.— CEO @ PRISA Group

Where Brands and People Meet: The Power of Shared Experiences

Federico Stubbe Jr., CEO @ PRISA Group · Dan Hoffend, Executive Vice President, Managed Venues @ Legends Global · Bettina Garibaldi, Former CMCO @ FIFA World Cup 2026™ NYNJ Host Committee · Elaine García, CMO @ Cervecera de Puerto RicoModerador: Daniel Pérez, Director, Strategic Partnerships @ Distrito T-Mobile

Receso de networking y mentorías 1:1

Almuerzo de networking

Community Building

Relevance at Scale: AI, Data and Customer Intelligence

Mauricio González— Territory Sales Manager @ Salesforce

How Brands Compete and Win in a Pricing War

Selymar Colón, Managing Director @ Platea & FindIt · Miguel Bethencourt, CMO @ Windmar Home

Red Reset: Let's Energize!

Valeria Gómez, Yoga Instructor & Movement Therapist · Camelia Rojas, Founder & Instructor, Red Studio · Paola Brignoni, Founder & Instructor, Ride Club

Receso de networking y mentorías 1:1

From Segments to Culture: Brand Storytelling Lessons from FIFA World Cup 2026™ NYNJ

Bettina Garibaldi— Former Chief Marketing & Communications Officer @ FIFA World Cup 2026™ NYNJ Host Committee | Founder & Principal @ Betrek LLC

Networking Happy Hour