Programa
Registro y desayuno continental
Mentorship & Networking 1:1
¿Consejo o conexión? ¿Por qué no ambos? 25 minutos con profesionales que ya recorrieron el camino y que pueden sumarse a tu red de contactos.
Saca tu cita en mentores.smepr.org
The Business of Relevance
Alexandra Ruíz— presidenta de SME Puerto Rico | Founder & Principal @ Propello | Directora, Comité OrganizadorMC's: Jonathan Lebrón · Luis Herrero@ Puestos Pa'l Problema / PPP Media
From Economic Indicators to Business Strategy
Chantal Benet, Senior Economist @ Inteligencia Económica · Hilda Rodríguez, CMO @ Alivia HealthPresentado por: OnShelf Media
Beyond the Blueprint: Creating Places for Human Connection
Federico Stubbe Jr.— CEO @ PRISA GroupPresentado por: Banco Popular
Where Brands and People Meet: The Power of Shared Experiences
Federico Stubbe Jr., CEO @ PRISA Group · Dan Hoffend, Executive Vice President, Managed Venues @ Legends Global · Bettina Garibaldi, Former CMCO @ FIFA World Cup 2026™ NYNJ Host Committee · Elaine García, CMO @ Cervecera de Puerto Rico · Mariali Fuster, Assistant Vice President, Community Experiences & Strategic Sponsorships @ Banco PopularModerador: Daniel Pérez, Director, Strategic Partnerships @ Distrito T-Mobile
Rising Star of Marketing
Premios a la Excelencia en Mercadeo — Parte 1
Categorías: Small Pocket, Big Impact · Data, Analytics & CRM Marketing · Marketing PR · Experiential Marketing · Trade Marketing · Corporate Communications · Cause-Marketing & Community Outreach
Almuerzo de networking
What's Next?
Alexandra Ruíz— presidenta de SME Puerto Rico
Tania Ramos— directora, 2027 SME Digital & Innovation Forum
Community Building: Puestos Pa'l Problema
Jonathan Lebrón · Luis Herrero
Relevance at Scale: AI, Data and Customer Intelligence
Mauro González— Territory Sales Manager @ SalesforcePresentado por: Fire Creative
How Brands Compete and Win in a Pricing War
Selymar Colón, Managing Director @ Platea & FindIt · Miguel Bethencourt, CMO @ Windmar Home
Red Reset: Let's Energize!
Valeria Gómez, Yoga Instructor & Movement Therapist · Camelia Rojas, Founder & Instructor, Red Studio · Paola Brignoni, Founder & Instructor, Ride Club
Making a Global Moment Matter Locally: Lessons from FIFA World Cup 2026™
Bettina Garibaldi— Former Chief Marketing & Communications Officer @ FIFA World Cup 2026™ NYNJ Host Committee | Founder & Principal @ Betrek LLCPresentado por: FirstBank
Premios a la Excelencia en Mercadeo — Parte 2
Categorías: Seasonal Marketing · Media Idea · Music, Arts & Entertainment Marketing · Music, Arts & Entertainment Events · Consumer Promotion · Sports & eSports Marketing · Sports & eSports Events · Multichannel Marketing
Networking Happy Hour
Auspiciado por: Cervecera de Puerto Rico y V. Suárez & Co.
Programa sujeto a cambios.
